Yesterday we made the case for leverage, and its importance to your productivity in business. As a young professional you should be looking for ways to make you stand out from the crowd. And no, we're not talking about your appearance at the office. We mean the skills you have which cause your supervisor and the company's management to value you, and reward you accordingly.
So let's get blunt, and face reality. Thousands of bright technical people graduate from university each year, and begin their careers. Their heads are saturated with all of the right theoretical book knowledge, and they begin work pretty much on an even par with their colleagues. What makes any one person stand out? Clearly, learning the ropes, and gaining experience will help, but again in reality all of your colleagues will be doing that. Could you go back to school and get an MS or PhD? Sure, you could, and you should. But will it be enough?
The business of doing technical work is a complex one, with much education and experience required. However, what can differentiate you - set you aside from your peers - is project management (leading to company management), customer service, and the ability to develop new business. Now, for all you "techies" out there, don't misinterpret this message. Technology is alive and well - booming - and we'll always need smarter technologists. Our collective hats are off to you.
But what we're saying is that if you want one route (and not the only route) to the top, then learn how to sell. Fortunately, selling isn't that hard, in fact it's easier than all of that technology you've learned over the years. But we think that by combining a balanced career path of technology, business development, and management, you assure yourself of a rewarding career.
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